Made to be looked at twice.
Film, edit, color and AI. The whole pipeline, or just the stage you need.
Image
with intent.
Cinematography is decision-making, not coverage. Lens, light, frame, blocking. Each one chosen because it carries meaning. The picture is built before the camera turns on, and the difference shows in the first second.
18 GREY shoots commercials, brand films and documentary in Dubai and across the UAE. Cinematography credits include TVCs for Rexona and Smart Furniture, and documentary work for Neom and National Geographic Abu Dhabi.
The cut
serves the work.
Editing is taste, applied. We move between classical restraint and contemporary pace depending on what the story actually needs. No flourish for the sake of it, no style imposed on a piece that doesn’t ask for it. The work decides the cut.
Video editing is offered as a standalone post-production service or as one stage of a full production. Formats include commercials, documentary, and vertical social cuts.
Color
with a point of view.
Color is what the audience feels first. We grade with intent, not with presets. Looks that hold up at theatrical resolution and survive a phone screen at noon. Color that belongs to the work, and stays with it after.
Color grading is offered as a standalone service on footage shot by other crews, as well as on our own productions. Grading credits include Beyond the Blue for National Geographic Abu Dhabi and People of Trojena for Neom.
AI
with a human eye.
AI is a tool, not a director. We use it where it adds: storyboards, look development, plate fills, ideation. Every output passes under a human eye, the kind that watched every frame and made a call on each. That’s why our AI work doesn’t feel like AI work.
To be specific about the scope: this is AI used inside a human-directed film pipeline, finished by the same crew that shoots and grades the live-action work. It is not automated content generation, and it is not AI marketing output. Credits include the AI short film The one who stayed (2026).
Every stage runs through the same team.
Same taste, same standards, same eyes on the frame.
Tell us the picture in your head. We do the rest.
Tell us what you’re making.
If it has to look right, send the brief.
We read everything that comes in.
Selected clients
2010 – 2026 · Dubai & worldwideCulture & Government
Neom, Louvre Abu Dhabi, COP28, Expo City Dubai, Visit Abu Dhabi, ADNOC
Broadcast & Streaming
BBC, National Geographic Abu Dhabi, Fox Movies, Vice, TOD, Infinity+
FMCG & Personal Care
Pepsi, Nestlé, Nivea, Pampers, Rexona, Puck, Optimum Nutrition, Noon Food
Retail, Tech & Platforms
TikTok, Etisalat, Kia, Yango, Starbucks, Pizza Hut, Mall of the Emirates, MHERO, The Giving Movement