Made to be looked at twice.

Film, edit, color and AI. The whole pipeline, or just the stage you need.

Brands we’ve worked on

2010 – 2026 · Dubai & worldwide
Nestle Kia Mall of the Emirates Pampers Nivea Visit Abu Dhabi Fox Movies Starbucks Pizza Hut Rexona Noon Food Yango TOD Puck Mhero The Giving Movement Optimum Nutrition TikTok Vice Infinity+ Expo City Dubai Nestle Kia Mall of the Emirates Pampers Nivea Visit Abu Dhabi Fox Movies Starbucks Pizza Hut Rexona Noon Food Yango TOD Puck Mhero The Giving Movement Optimum Nutrition TikTok Vice Infinity+ Expo City Dubai
Selected Work
Capabilities
01 Cinematography

Image
with intent.

Cinematography is decision-making, not coverage. Lens, light, frame, blocking. Each one chosen because it carries meaning. The picture is built before the camera turns on, and the difference shows in the first second.

02 Editing

The cut
serves the work.

Editing is taste, applied. We move between classical restraint and contemporary pace depending on what the story actually needs. No flourish for the sake of it, no style imposed on a piece that doesn’t ask for it. The work decides the cut.

03 Color grading

Color
with a point of view.

Color is what the audience feels first. We grade with intent, not with presets. Looks that hold up at theatrical resolution and survive a phone screen at noon. Color that belongs to the work, and stays with it after.

04 AI content

AI
with a human eye.

AI is a tool, not a director. We use it where it adds: storyboards, look development, plate fills, ideation. Every output passes under a human eye, the kind that watched every frame and made a call on each. That’s why our AI work doesn’t feel like AI work.

Approach

Every stage runs through the same team.
Same taste, same standards, same eyes on the frame.
Tell us the picture in your head. We do the rest.

Tell us what you’re making.

CommercialSocialPhotoAI-generatedEvents

If it has to look right, send the brief.
We read everything that comes in.

Reply within 24h · or email hello@18grey.ae

Got it. We’re reading it.
You’ll hear back within 24 hours.